September 30, 2026 | Philadelphia, PA

The SlingMax Group, a portfolio company of River Associates announced its sale to The Sterling Group. Headquartered in Aston, PA, SlingMax is a manufacturer of lifting, rigging, and synthetic rope for heavy industries. SlingMax services clients in the construction, marine, and utilitity industries by performing high capacity lifting and pulling operating safely.

For River Associates, Mufson Howe Hunter & Company LLC served as co-M&A advisor.

Mufson Howe Hunter, headquartered in Philadelphia with an office in Washington DC, is an investment banking firm established in 2004, focusing on merger and acquisition transactions as well as the placement of growth capital for middle-market companies. Mufson Howe Hunter’s senior investment bankers each has over two decades of transactional experience across business services, consumer, industrials, and technology services sectors. Mufson Howe Hunter advises private companies, with a particular focus on multi-generational, family businesses and closely-held private businesses.