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Consumer Product Transaction

About the Squatty Potty + Aterian, Inc.

has been acquired by

May 6, 2021 | Philadelphia, PA

Philadelphia, PA – Mufson Howe Hunter, a leading investment banking firm serving companies in the middle market, is pleased to announce the acquisition of Squatty Potty, LLC by Aterian, Inc. (NASDAQ: ATER), a NY-based leading consumer product platform.

Squatty Potty, LLC is a leading DTC branded consumer product and healthcare business which designs, markets, and manufactures a portfolio of innovative products. The Company revolutionized the toilet stool thereby bringing awareness and popularity to an entirely new bathroom product category.

Aterian, Inc. (NASDAQ: ATER) is a leading technology-enabled consumer products platform that builds, acquires and partners with best-in-class e-commerce brands by harnessing proprietary software and an agile supply chain to create top selling consumer products.

Mufson Howe Hunter acted as the exclusive financial advisor to Squatty Potty, LLC.

Bernie Kropfelder, CEO of Squatty Potty, LLC stated, “I could not be more pleased with our decision to partner with MHH. Throughout the process, they were consummate professionals who took the time and dedication to truly understand our business and the owner’s goals and objectives.  I can say with confidence we would have not achieved our successful outcome if not for the MHH team.”     

Mufson Howe Hunter, an investment banking firm established in 2004, focuses on merger and acquisition transactions and the placement of growth capital for middle market companies. MHH's senior investment bankers each have over two decades of transactional experience across business services, consumer, industrials and technology services sectors. MHH advises both public and privately-held companies, with a particular focus on family-held and privately-owned businesses.